Content Strategy and
Building Websites with Craft CMS

Ben Parizek, Barrel Strength Design, Straight Up Craft
[email protected]
@BenParizek

Sustainable content is content you can create—and maintain...”

“Hoping that a content management system will replace this kind of human care and attention is about as effective as pointing a barn full of unmanned agricultural machinery at a field, going on vacation, and hoping it all works out. Tractors are more efficient than horse-drawn plows, but they still need humans to decide where and when and how to use them.”

Erin Kissane. “The Elements of Content Strategy.”

Who influences content?

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One-off Content

Singles

Singles are best for pages with unique field layout needs that won't be repeated anywhere else on the website.

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One-off Content

Globals

Globals are best for unique content that is not page-specific.

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Repeat Content

Channels

Channels are a good choice for content that repeats.

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Repeat Content - Orderable

Structures

Structures are good for content that repeats, which also needs to be ordered.

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Repeat Content - Hierarchical

Structures

Structures are also good for repeat content that will be arranged in a hierarchy.

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Repeat Content - Variations

Entry Types

Entry Types can be added to Channels and Structures to manage content that requires variation from entry to entry using multiple field layouts.

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Repeat Content - Variations

Matrix Blocks

Matrix Blocks can be used to help manage any type of content that requires variation within each entry using multiple field layouts.

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Exercise: Content Architecture

Review the following websites:

Discuss which content structures would be most appropriate to use for their content:

Master the Elements!

How does the page load?

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